Does Google Assume Your Website Is As Cellular-Pleasant as You Do?


In June 2009, Google publicly launched their PageSpeed instrument, a platform that was initially developed for inner use at Google, to assist web site homeowners with usability and velocity testing. In January 2014, Google launched v2 of the PageSpeed Insights instrument. The replace got here with an elevated give attention to cellular efficiency and usefulness.


In fact, it did not take lengthy for digital entrepreneurs, builders and website positioning specialists to leap on the brand new launch with a view to comply with greatest practices and higher optimize web sites for cellular customers. WooRank additionally just lately began utilizing the PageSpeed instrument to develop a new Cellular part in critiques, leading to a way more dependable and up-to-date cellular friendliness verify.

So what is the draw back? It seems that even when your web site is totally cellular pleasant, Google nonetheless won’t detect it. Why does that matter to you? As a result of Mobilegeddon is coming, and Google has already given it a reputation and a date.

The Drawback

They’re calling it #MobileMadness, and it will start rolling out on April 21st. This new algorithm will have an effect on Cellular Search Rankings and can possible trigger all non-mobile pleasant pages to fall within the cellular search rankings, whereas giving a lift to those who are properly optimized for cellular.  Because of this pages not seen as mobile-friendly by Google are more likely to see an enormous drop in natural cellular site visitors.

Though Google PageSpeed Insights is supposedly there to assist us verify for cellular efficiency or different usability points, WooRank came upon that neither the PageSpeed extension nor its API emulates GoogleBot or makes use of the robots.txt file.

You’ll be able to most likely guess what comes subsequent. GoogleBot (and GoogleBot alone) would be the one making the ultimate name on whether or not your web site is mobile-friendly. This might make your relationship with #MobileMadness a bit sophisticated. For instance, if there are too many restrictions in your robots.txt file, GoogleBot won’t see that it’s certainly a mobile-friendly web site. In case your web site checks the user-agent to find out whether or not to ship a customer to your mobile-friendly model, that may additionally hinder GoogleBot from selecting up in your efforts to optimize for cellular guests.

When it comes  to cellular configuration, and particularly for cellular redirects, there are nonetheless numerous web sites that fail to  present the connection between two URLs through the use of the rel=”canonical” and rel=”alternate” components. Till now, the significance of user-agent detection and redirection to cellular web sites has been minimal. Nonetheless, as of April 21st the impression will grow to be clear, as a result of it will likely be not possible for GoogleBot to detect that your web site “” has redirected to or

All these exceptions add as much as one factor: the potential for an enormous drop in cellular site visitors to your web site.

Our Advice

Along with WooRank, we additionally advocate that you simply use one other instrument from Google to judge your web site’s mobile-friendliness. This instrument basically performs the identical usability verify because the PageSpeed instrument, however emulates GoogleBot. It may well in the end assist you verify whether or not there are any vital information blocked in your robots.txt that will forestall mobile-friendliness validation. It’s going to additionally let you know in case you’ve achieved a superb job of signaling your cellular configuration to serps.


Nonetheless to Come

Despite the fact that Google simply launched v2 of their PageSpeed Insights instrument, after digging just a little deeper into the PageSpeed on-line platform utilizing Chrome Developer instruments we discovered that Google may already be testing v3 of the instrument.


We’re crossing our fingers and hoping that the subsequent model will align with the opposite Google instruments and emulate GoogleBot to present customers a extra correct reply about their web site’s cellular friendliness.

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