Dior isn’t backing down on Johnny Depp.
The “Pirates of the Caribbean” star has long been the face of the brand’s aptly named “Sauvage” cologne — and it looks like it’s going to stay that way, according to a report.
This week, an ad for the fragrance featuring Depp playing a guitar appeared on British TV during “The Great British Bake Off” — despite a judge in the United Kingdom concluding that he regularly beat ex-wife Amber Heard as he lost a libel case against a British newspaper earlier this month.
The actor was paid between $3 million to $5 million for the spot, according to The Guardian.
British PR expert Mark Bokowski told the paper he supported Dior dropping Depp, but understands why they didn’t.
“I think it would be sensible for Dior to sever links with Depp,” Bokowski said. “Anything can be stopped by pressing a button if they really wanted to.”
The high priced aftershave is no stranger to outrage. After it’s 2015 launch of Depp as its spokesman, it was roundly slammed for its cultural appropriation and “racist” portrayal of Native Americans in the ads featuring Depp.
Dior is one of the only brands to stand by Depp after he lost his libel case against the Sun and was dumped in disgrace by Warner Bros. and its “Fantastic Beasts” franchise over his “wife-beater” court ruling,