Your website may be a ticket to high rankings in Google, brand awareness, and sales. you would possibly trust your instincts when designing and optimizing it, and you would possibly see no issues with its structure as long because it generates some leads…
But what about your customers?
SEO and style trends change rapidly. As knowledgeable marketer, you do not want your project to be left behind due to your bias, oversight, or personal taste…right?
Websites tend to urge old. With no timely updates, they cease to satisfy their tasks: to sell, inform customers, and enhance the brand’s image. It’s crucial to stay your business platform up so far , both visually and technologically. And as it isn’t that straightforward to soberly assess an internet site condition, this text reveals five signs to assist you notice the weaknesses of your resource.
And improve it for better conversion, to make certain .
1. Bulky Structure
In time, online business is susceptible to grow. a corporation gets new departments and branches, also as new products or services to sell. As a result, its website becomes overgrown with extra pages and content. If you do not structure it, visitors won’t find any essential information there and leave your website for an additional resource.
The website structure impacts user experience and influences its SEO metrics drastically, organic bounce rate and conversion rate especially .
Categorize products or services, and itemize content by topics so visitors could find them faster. Don’t overload website pages with secondary elements for users to ascertain desired information directly . to know how well visitors navigate the web site , run a test: ask a representative of your audience to seek out something there. what proportion time does it take?
Consider navigation trends like:
Sticky navbars, allowing users to navigate websites from anywhere on the page.
Universal navigation to link several brands of an equivalent business together and draw users attention to them.
Mega menus that best fit websites with a lot of content where multiple columns got to be displayed.
Vertical navigation that’s visible all the days , and users can click on icons rather than trying to find them.
Simplified navigation, allowing users to specialise in the highest content of your website.
Simple navigation on the homepage
2. SEO-Heavy Texts
Gone are the times when Google ranked websites by keywords density in content. Keywords still matter for SEO, but you would like to consider readers instead of program robots when publishing texts on your business website.
The signs you continue over-optimizing the content are as follows:
You still attempt to rank for keywords, and a few of them are irrelevant to the subject of your content.
You specialise in one link type, which makes all backlinks look unnatural.
You assign keyword-dense URLs to the web site pages.
Your internal links sparkle with keyword-rich anchors.
You stuff the web site footer with keywords, too.
Your titles and descriptions aren’t unique.
You duplicate content and do not apply to creativity when writing texts for the web site .
With RankBrain on its rise, you would like to arrange SEO texts on the web site in order that they would influence its dwell time and CTR. Woorank will help to research keyword performance; LSI Graph, Google Search, and niche forums will allow you to settle on alternative keyword types to incorporate into content, and smart on-page SEO will help users find your website and enjoy its content.
Useful, compelling content answering a “So what?” question and bringing a surplus value to visitors is what Google algorithms consider worth ranking on the highest of the SERP today.
3. No Mobile SEO and style
According to Stanford Persuasive Technology Lab, 46% of individuals consider an internet site design the #1 criterion to make a decision if it’s credible. just in case it’s outdated, visitors may reach the conclusion that owners don’t provides a damn about its growth and usefulness . to know if your design is archaic, let’s get all trends out.
Back within the 2000’s, a sensible design called the shots. supported the utmost sameness with the planet around, it imitated objects, made them extensional by shadows and gradient, and was marked by using textures as background.
ThatIt was yesterday. Today, web designers understand that it’s content, not picture what matters. Users need information, not snazzy decoration; therefore the focus has shifted to flat, minimalistic design.
Modern and minimalist website design
Besides, your business website is certainly outdated if you ignore mobile SEO,.
As most SEO specialists know, mobile searches have already exceeded desktop ones, and 95% of the mobile search market belong to Google. quite that, it is a mobile version of your website what determines search rankings; so if it fails – you’ll lose high SERP results and thus leads.
Details to consider:
Your website should suits mobile devices and desktop screens of all sizes. Dynamic serving is what you would like here.
Think of using mobile SEO for voice search optimization just in case your business gets tons of mobile traffic. (Use Google Analytics to see if it does.)
Don’t separate URLs of desktop and mobile versions of your website. Responsive Design is what is going to help: one URL, user-friendly, with no redirects or duplicated content.
Run mobile-friendly tests to ascertain if your business website looks good on different devices, and do your best to figure on its mobile SEO regularly.
4. Poor Set of Features
Sophisticated technologies allow us, webmasters and marketers, to implement extra features to business websites to assist potential clients with information search and product/service choice.
Relish the chance , and make a customer’s journey enjoyable. Examples:
Add online assistance, like Venngage:
Offer them alternative products, services, or content they could like. that is what e-commerce segment often practices, Shopbop for example:
Alternative products offered on Shopbop
Invite them to urge a quote or start a visible guide through your website, l. Like Bid4Papers did:
To decide what is going to work best on your business website, consider competitor analysis and A/B testing of various features.
5. No Brand Identity
If your business has developed its corporate identity and tone of voice, present it at the web site .
Use your brand logo and colours .
Consider corporate fonts.
Use brand signs or patterns. do not forget mascots, if you’ve got any.
It will grow your brand awareness and trust, communicate your brand idea and marketing message, and differentiate yourself from competitors. If your brand identity develops and changes in time, confirm to update the web site accordingly.
Long Story Short…
Move with the days and your customers. Consider SEO and web design trends to win Google ranks and please the audience with superb usability also as profitability. Avoid bulk structures, poor features, and outdated SEO tactics to optimize your business website; otherwise, the bounce rate will skyrocket, while organic traffic and conversion will leave much to be desired.
An advanced SEO specialist, you cannot let it happen. Can you?